Unique Ways to Use Social Media for Blogger -

A flat diagram of blog connected to various social media

I still can't forget what Coach Marita told us on July 25th, 2025. Blogging and social media cannot be separated. Furthermore, she demonstrated various ways bloggers utilize their social media to their advantage.

Quick Notes:

This post is the 'sequel' of the first article, Which One Would You Choose: Blog or Social Media? Discussing the insights from the Blogspedia Webinar on July 25th, 2025. I would suggest that you take a glance at the previous article before you continue reading this post. But if you don't, it'll be fine. This article can be read separately. But, really, you are going to miss some nice insights.

OK, let's continue.

Use Social Media As A Quick Note-Taking Tool

This is a very unique point of view I gained from her. She told us that one day, she was on a trip to Singapore with her family. The trip was so impressive, yet very time-limited. She got an abundance of ideas for what to write on her blog about this trip. She took numerous pictures and videos. However, she didn't have time to write all of them.

So, she said, she would just post those pictures and videos on social media, while they were still fresh. Then, she would go back to those posts and write the long-form article once she has enough time to do it.

Social media is quick and easy to use. That's why we can use it as a quick note-taking tool. Use a smartphone camera to take a quick shot, or directly use the Instagram app to take a picture, add a bit of caption, then post it. No need to do extensive editing; a quick in-app editor is sufficient. Even some social media influencers suggested using the built-in video editor in Instagram rather than using a third-party video editor.

If you want to write more about ideas without a picture, X or Thread is an amazing app. Plus, the audience is very lively in these two apps. You can get more insights or make a poll from your audience. More on this below.

Use Social Media Post As A Teaser to Your Article

This is the direct consequence of using social media as a quick note-taking tool. Your social media posts become a teaser of what's coming next in your blog.

Make the audience curious about what you will write. Keep it short and a little bit mysterious. just like a teaser to a movie, but this time it's a teaser to an incoming blog post.

If your post is scheduled to publish, it might be interesting to add a countdown or inform the audience of the publishing date and time.

You can also create a 'teaser' for a published article. At some moments, some of your published articles are suitable to be reshared on social media. Articles about the new year, back-to-school moments, or Independence Day celebrations are worth being reshared every year if the content is still relevant. Or, if one of your published articles discusses a currently viral issue, you can 'ride the wave' and attract more readers to your blog.

Use Social Media to Gather Opinion From Your Audience

As I mentioned in the previous post, social media can provide you with a fast track to your audience. The response you will get from social media is instant. You can utilize this value to gain quick feedback from your audience.

You can ask for their opinion about a topic. You can make a poll. You can even check whether your audience is interested in an idea or not.

Here is what I experienced several days ago. I was on my way back from picking up my parents-in-law when we felt hungry. We looked for a soto place (Soto is a soup-like dish commonly eaten for breakfast in Indonesia), but it was already quite late afternoon. Then we found this place called Soto Seger Suruh, with beautiful evening scenery of rice fields and a mountain. I thought it would be great to post about the place. So I took some pictures, posted them on Instagram, and see how my followers react to it.

View this post on Instagram

A post shared by Nia M Wardani (@nmwardani)

It turns out that, by the time I am writing this post, there are only three people who liked the Instagram posts in spite of 64 reach, and zero comments (This is how the Instagram professional dashboard is very useful).

I concluded that my audience on Instagram is not interested in these food posts. Although I would love to write about it, I reconsider the idea of writing about food and culinary experiences in my blog. Should I tell the story differently? Should I completely ditch the idea and write on another topic?

Use Social Media Posts As The Entryways to Your Blog

Most social media influencers design their content in the following formula:

Hook - Set up - Pay off - CTA

Hook is one interesting sentence used to attract the audience into a post. It can be something very intriguing, attention-seeking, and controversial. For example, "Don't create a blog before you know these things."

Set-up is the part where they introduce themselves and what they do. Something like, "Hi, I am Nia, a freelance blogger who would like to help you start blogging." This sentence would build trust with your audience. It is like saying, "I have the expertise in this topic, I can help you with this problem, that's why you should listen to me."

Payoff is the main idea of the content.

CTA or Call-to-Action, the final part where they ask the audience to buy a product or go to a certain link. Nah! If you are a blogger looking to invite more readers to visit your blog, this is the part where you say, "Please visit the full article at ..." or something similar.

A bit tips for Instagram

You may already know that Instagram posts don't allow clickable URLs on the feed. So, if you want your audience to have a clickable link, you can use Instagram Story or add the link to your bio.

Every Platform Has Its Own Unique Characteristics: Use It Wisely

I mentioned in the article Which One Would You Choose: Blog or Social Media? How blogs differ from most social media. A blog is like your digital home. You have all the space to write as long as you want, to tell a story as much as you want, embed any pictures, videos, podcasts, scripts, games, social media posts, or anything as much as you want.

Meanwhile, social media have different features and their own limitations. They also have different typical readers. So, you need to adjust the way you use it to get maximum results.

For example, Instagram is so much about visuals. People visit it to see beautiful pictures, carousels, and reels. It is perfect for visual-aided storytelling.

Facebook is strong in its communities. It reaches more mature people than Instagram, who visit for a specific purpose or hobbies. They also have selling-buying communities. I observed people buying equipments for their hobbies or discussing hobby-specific problems in these Facebook communities.

TikTok is for short entertaining videos. And videos on TikTok can go viral immediately, sometimes without you expecting it. If you aim for virality, TikTok is the place to go.

What currently interests me is Thread. When I just need to blurt out a few words, I used to go to Twitter (or now X). Somehow, I lost interest in X. Not many of my friends used X. There is almost no interaction on it. Thread just offered the same convenience of posting short sentences as X, but lately, there are more audiences to it. A thread is best to share spontaneous short opinions, especially if you don't have the time to create a visual or take a picture. Links are also clickable in the Thread.

While most of these social media platforms are owned by Meta, which enables you to share the same post to all platforms at the same time, I still suggest you think carefully because each platform's audience might react differently to what you share.

Strategies for Creating Content for Bloggers

The following strategies might help you create content that works:

Create 3-5 contents out of one blog post.
Use a CTA that forwards the audience to your blog post.
Vary your content: infographics, quotes, behind the scenes, etc.
'Ride the viral wave'. Write about a trending topic, use a trending audio, and use a trending hashtag
Use an interesting hook
Posting regularly. Frequency matters.

Conclusion

For a blogger, social media can be more than just another platform to post an idea. If we can utilize them effectively, we can attract more readers to our blog. I'd love to hear your experience in using social media for your blog. Please comment below. See you in the next post.

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